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En s’appuyant sur des perspectives négligées et des esthétiques marginales, André conçoit des espaces et des objets qui s’éloignent des conventions et des normes établies. Ce déplacement du point de vue produit des formes dont la portée est, en elle même, transformative.",[],{"type":164,"text":184,"spans":185,"direction":171},"Cette approche intègre souvent des récits de communautés sous-représentées et de non-humains, et donne naissance à des environnements dans lesquels un public large et divers se sent intuitivement représenté, et donc bienvenue.",[],{"type":164,"text":173,"spans":187,"direction":171},[],{"type":164,"text":189,"spans":190,"direction":171},"Parmi ses projets en cours figurent un bâtiment pour la Diriyah Biennale en Arabie saoudite, un restaurant dans le centre de Londres, un agriturismo dans les montagnes de Sardaigne conçu pour un propriétaire en situation de handicap, ainsi que l’architecture curatoriale de la Biennale de Boukhara en Ouzbékistan.",[],{"type":164,"text":173,"spans":192,"direction":171},[],{"type":164,"text":194,"spans":195,"direction":171},"GOLEM a été présenté sur des plateformes reconnues telles que Paris Design Week, Collectible Design Fair, le Dhaka Art Summit, la Diriyah Biennale, la Islamic Arts Biennale à Djeddah en Arabie saoudite, ainsi que la Biennale de Boukhara en Ouzbékistan.",[196],{"start":168,"end":169,"type":170},{"type":164,"text":198,"spans":199,"direction":171},"‏‏‎ ‎",[],{"type":164,"text":201,"spans":202,"direction":171},"Au cours des 10 dernières années, Ariel a travaillé comme architecte pour des studios primés et de renommée mondiale à Paris, Tokyo, Los Angeles, Amsterdam et pour le gouvernement en Haïti.",[],{"type":164,"text":198,"spans":204,"direction":171},[],{"type":164,"text":206,"spans":207,"direction":171},"Avant de fonder GOLEM, Ariel André a dirigé des équipes de conception chez OMA - Rem Koolhaas, cabinet d'architecture lauréat du prix Pritzker à Rotterdam où il a travaillé comme architecte - chef de projet et était responsable du développement des pays francophones. Ses projets chez OMA comprennent des commerces, des musées et des bureaux au Qatar, le deuxième plus grand palais de justice de France (Lille), le redéveloppement urbain du deuxième plus grand quartier d’affaires d’Europe (AZCA - Madrid) et un développement de logements à grande échelle sur la Côte d’Azur (Toulon).",[208,212,213,216,217,225],{"start":209,"end":210,"type":211},16,21,"em",{"start":209,"end":210,"type":170},{"start":214,"end":215,"type":211},23,35,{"start":214,"end":215,"type":170},{"start":218,"end":219,"type":220,"data":221},75,93,"hyperlink",{"link_type":222,"url":223,"target":224},"Web","https:\u002F\u002Fwww.oma.com\u002F","_blank",{"start":226,"end":227,"type":220,"data":228},129,142,{"link_type":222,"url":229,"target":224},"https:\u002F\u002Fwww.pritzkerprize.com\u002Flaureates\u002F2000",[231,237,239,246,249,252,255,259,262,265,267],{"type":164,"text":232,"spans":233,"direction":171},"GOLEM is an architecture, art & design studio founded in 2021 by Ariel André.",[234,235],{"start":168,"end":169,"type":211},{"start":168,"end":236,"type":170},5,{"type":164,"text":198,"spans":238,"direction":171},[],{"type":164,"text":240,"spans":241,"direction":171},"Ariel André  \\aʀiɛl ˈɑːndreɪ\\ is an architect and founder of GOLEM, an architecture, design, and research studio based in Paris.",[242,243],{"start":168,"end":179,"type":170},{"start":244,"end":245,"type":211},12,13,{"type":164,"text":247,"spans":248,"direction":171},"His work deliberately departs from standardized architectural and design frameworks. By drawing on overlooked perspectives and marginal aesthetics, André designs spaces and objects that differ from established conventions and norms. This shift in standpoint results in designs that are inherently transformative. ",[],{"type":164,"text":250,"spans":251,"direction":171},"This approach often integrates narratives of underrepresented communities and non-humans, and produces environments in which a broad and diverse public feels intuitively represented and therefore welcomed.",[],{"type":164,"text":253,"spans":254,"direction":171},"His ongoing projects include a building for the Diriyah Biennale in Saudi Arabia, a restaurant in central London, an agriturismo in Sardinia's mountains designed for a disabled owner, and the curatorial architecture for the Bukhara Biennial in Uzbekistan.",[],{"type":164,"text":256,"spans":257,"direction":171},"GOLEM has garnered recognition at prestigious platforms such as Paris Design Week, Collectible Design Fair, the Dhaka Art Summit, the Diriyah Biennale, and the Islamic Arts Biennale in Jeddah, Saudi Arabia and the Bukhara Biennial in Uzbekistan.",[258],{"start":168,"end":169,"type":170},{"type":164,"text":260,"spans":261,"direction":171},"‏‏‏‏‎‎",[],{"type":164,"text":263,"spans":264,"direction":171},"For the past 10 years before founding GOLEM, Ariel André worked as an Architect for world-renowned award winning studios in Paris, Tokyo, Los Angeles, Rotterdam, Amsterdam and for the Government in Haiti.",[],{"type":164,"text":173,"spans":266,"direction":171},[],{"type":164,"text":268,"spans":269,"direction":171},"Before founding GOLEM, Ariel André led design teams at OMA - Rem Koolhaas, the Pritzker Prize-winning architecture firm in Rotterdam where he worked as an Architect – Project Manager and was responsible for the business development of French-speaking countries. 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Le quartier à la plus forte concentration de galeries d'art contemporain de la capitale.",[],{"type":164,"text":198,"spans":352},[],{"type":164,"text":354,"spans":355},"RETOURNEMENT DE PARADIGME",[356],{"start":168,"end":357,"type":170},25,{"type":164,"text":359,"spans":360},"Pour l'architecture de Superzoom, GOLEM a bouleversé la séquence classique et élitiste d'une galerie d'art.",[361],{"start":362,"end":363,"type":170},34,39,{"type":164,"text":365,"spans":366},"Offrant ainsi aux visiteurs une nouvelle expérience ludique et aux galeristes trois outils spatiaux pour un large éventail d'approches curatoriales.",[],{"type":164,"text":198,"spans":368},[],{"type":164,"text":370,"spans":371},"ENTRÉE PAR LE BUREAU DU DIRECTEUR",[372],{"start":168,"end":373,"type":170},33,{"type":164,"text":375,"spans":376},"Au lieu d'entrer par un cube blanc solennel intimidant où le silence est roi, tous les visiteurs entrent directement par le bureau du directeur chaleureux, confortable et ouvert à tous.",[],{"type":164,"text":198,"spans":378},[],{"type":164,"text":380,"spans":381},"UN SEUIL ACOUSTIQUE",[382],{"start":168,"end":383,"type":170},19,{"type":164,"text":385,"spans":386},"Dans ce havre rose, les rythmes électroniques jaillissent du système son intégré et rebondissent sur l'art, sur le banc invitant et sur la moquette faite de gazon synthétique rose, le tout contribuant au confort acoustique de la pièce.",[],{"type":164,"text":198,"spans":388},[],{"type":164,"text":390,"spans":391},"LE WHITE CUBE",[392],{"start":168,"end":245,"type":170},{"type":164,"text":394,"spans":395},"Après avoir été initiés à l'ambiance et à la ligne curatoriale de Superzoom, les visiteurs entrent dans la salle suivante, le White Cube.",[],{"type":164,"text":397,"spans":398},"Bien que construit selon les règles fondamentales d'O'Doherty, le cube blanc est limité à sa surface bidimensionnelle et une perforation rose est toujours visible où que vous regardiez.",[],{"type":164,"text":198,"spans":400},[],{"type":164,"text":402,"spans":403},"REVERVES OUVERTES",[404],{"start":168,"end":405,"type":170},17,{"type":164,"text":407,"spans":408},"Enfin la dernière salle fermant la boucle à la fin de la séquence est un stockage ouvert à tous.",[],{"type":164,"text":198,"spans":410},[],{"type":164,"text":412,"spans":413},"TROIS SALLES, TROIS OUTILS CURATORIAUX",[414],{"start":168,"end":415,"type":170},38,{"type":164,"text":417,"spans":418},"Les trois salles, le bureau du directeur, le White Cube et les réserves ouvertes offrent aux galeristes une grande liberté pour la conception de leur exposition.",[],{"type":164,"text":420,"spans":421},"Par exemple, une exposition personnelle peut se produire dans le White Cube tandis que d'autres artistes sont présentés dans le bureau du directeur et les réserves ouvertes sans interférer.",[],{"type":164,"text":198,"spans":423},[],{"type":164,"text":425,"spans":426},"ESPACE MODULAIRE",[427],{"start":168,"end":209,"type":170},{"type":164,"text":429,"spans":430},"Tous les meubles et le mur entre le cube blanc et le bureau du directeur sont mobiles et peuvent être retirés pour différents types d'expositions ou pour transformer le lieu en lieu de fête.",[],{"type":164,"text":198,"spans":432},[],{"type":164,"text":434,"spans":435},"ICONICITÉ TRANSPORTABLE",[436],{"start":168,"end":214,"type":170},{"type":164,"text":438,"spans":439},"La couleur rose a toujours été la signature de Superzoom. Après avoir aidé les galeristes à trouver la teinte parfaite, GOLEM a étendu ce principe en concevant une table qui peut voyager avec l'art dans les foires, rendant le stand de Superzoom toujours distinct des autres galeries.",[440],{"start":441,"end":442,"type":170},120,125,{"type":164,"text":198,"spans":444},[],{"type":164,"text":446,"spans":447},"ORIGINES",[448],{"start":168,"end":449,"type":170},8,{"type":164,"text":451,"spans":452},"Lorsque les galeristes ont contacté GOLEM pour concevoir leur premier emplacement permanent à Paris, leur demande initiale était un White Cube classique en un seul espace.",[453],{"start":454,"end":455,"type":170},36,41,{"type":164,"text":457,"spans":458},"La démarche de GOLEM a été de questionner leur programme initial et de remonter en amont des origines du projet. Trois questions ont été posées au client :",[459],{"start":460,"end":461,"type":170},15,20,{"type":164,"text":463,"spans":464},"• D'où vient Superzoom ?",[],{"type":164,"text":466,"spans":467},"• Où est Superzoom maintenant ?",[],{"type":164,"text":469,"spans":470},"• Où va Superzoom ?",[],{"type":164,"text":472,"spans":473},"S'en est suivi une série de débats fructueux, de discussions et d'histoires personnelles. Voici les notes finales qui sont sorties de cet exercice intime :",[],{"type":164,"text":475,"spans":476},"• La galerie doit être iconique",[],{"type":164,"text":478,"spans":479},"• L'espace doit refléter la tribu dynamique formée par les galeristes et leurs artistes",[],{"type":164,"text":481,"spans":482},"• La vie nocturne et surtout la scène techno, où se produisent la plupart des interactions sociales entre cette tribu, doivent être célébrées",[],{"type":164,"text":484,"spans":485},"• Rose sera la couleur",[],{"type":164,"text":487,"spans":488},"• Les formes douces et arrondies et les surfaces lisses doivent manifester aux gens qu'ils sont les bienvenus, les aider à se sentir à l'aise et les encourager à rester",[],{"type":164,"text":490,"spans":491},"• L'ensemble du projet doit être une célébration de l'ouverture à tous sans discrimination, une valeur fondamentale partagée par Superzoom & GOLEM",[492],{"start":493,"end":494,"type":170},141,146,[496,499,502,504,508,513,516,518,522,525,527,531,534,536,541,544,547,549,553,556,558,562,565,568,570,574,577,579,583,589,591,596,600,604,607,610,613,616,619,622,625,628,631],{"type":164,"text":344,"spans":497},[498],{"start":168,"end":347,"type":170},{"type":164,"text":500,"spans":501},"Superzoom is a Parisian art gallery located in the historic district of Le Marais. The area has the highest concentration of contemporary art galleries of the French capital city.",[],{"type":164,"text":198,"spans":503},[],{"type":164,"text":505,"spans":506},"UPSIDE-DOWN APPROACH",[507],{"start":168,"end":461,"type":170},{"type":164,"text":509,"spans":510},"For Superzoom’s architecture, GOLEM has flipped upside-down the classic and elitist sequence of an art gallery.",[511],{"start":512,"end":215,"type":170},30,{"type":164,"text":514,"spans":515},"Therefore offering visitors a new pleasure-driven experience and the gallery managers three spatial tools for a large range of curatorial approaches.",[],{"type":164,"text":198,"spans":517},[],{"type":164,"text":519,"spans":520},"ENTRY THROUGH THE DIRECTOR’S OFFICE",[521],{"start":168,"end":215,"type":170},{"type":164,"text":523,"spans":524},"Instead of entering through an intimidating solemn white cube where silence is king, all visitors enter directly through a warm and cozy open-to-all director’s office.",[],{"type":164,"text":198,"spans":526},[],{"type":164,"text":528,"spans":529},"AN ACOUSTIC THRESHOLD",[530],{"start":168,"end":210,"type":170},{"type":164,"text":532,"spans":533},"In this pink den, electronic beats spring through the integrated sound system and bounce on the art, on the inviting bench and on the pink synthetic grass carpet, all contributing to the acoustic comfort of the room.",[],{"type":164,"text":198,"spans":535},[],{"type":164,"text":537,"spans":538},"THE WHITE CUBE",[539],{"start":168,"end":540,"type":170},14,{"type":164,"text":542,"spans":543},"After having been introduced to Superzoom’s vibe and curatorial line, visitors enter the next room, the white cube.",[],{"type":164,"text":545,"spans":546},"However built under O’Doherty’s fundamental rules, the white cube is limited to its two-dimensional surface and a pink perforation is always visible wherever you look.",[],{"type":164,"text":198,"spans":548},[],{"type":164,"text":550,"spans":551},"OPEN STORAGE",[552],{"start":168,"end":244,"type":170},{"type":164,"text":554,"spans":555},"Finally the last room closing the loop at the end of the sequence is an open storage visible to all.",[],{"type":164,"text":198,"spans":557},[],{"type":164,"text":559,"spans":560},"THREE ROOMS, THREE CURATORIAL TOOLS",[561],{"start":168,"end":215,"type":170},{"type":164,"text":563,"spans":564},"The three rooms, the director’s office, the white cube and the open storage offer the gallery managers a lot of freedom for their exhibition design.",[],{"type":164,"text":566,"spans":567},"For example a solo show can happen in the white cube while other artists are shown in the director’s office and the open storage without disturbing it.",[],{"type":164,"text":198,"spans":569},[],{"type":164,"text":571,"spans":572},"MODULAR SPACE",[573],{"start":168,"end":245,"type":170},{"type":164,"text":575,"spans":576},"All the furniture and the wall between the white cube and the director’s office are mobile and can be removed for different types of exhibitions or to turn the place into a party venue.",[],{"type":164,"text":198,"spans":578},[],{"type":164,"text":580,"spans":581},"TRAVELING ICONICITY",[582],{"start":168,"end":383,"type":170},{"type":164,"text":584,"spans":585},"The pink color has always been Superzoom’s signature color. After helping the gallery managers to find the perfect shade, GOLEM has extended this principle in designing a table that can travel with the art to fairs, making Superzoom’s booth always distinguishable from other galleries.",[586],{"start":587,"end":588,"type":170},122,127,{"type":164,"text":198,"spans":590},[],{"type":164,"text":592,"spans":593},"ORIGINS",[594],{"start":168,"end":595,"type":170},7,{"type":164,"text":597,"spans":598},"When the gallery owners contacted GOLEM to design their first permanent location in Paris, their initial request was a classic single-space white cube.",[599],{"start":362,"end":363,"type":170},{"type":164,"text":601,"spans":602},"GOLEM’s process was to question their initial brief and to go upstream the project’s origins. Three questions were asked to the client:",[603],{"start":168,"end":236,"type":170},{"type":164,"text":605,"spans":606},"• Where does Superzoom come from?",[],{"type":164,"text":608,"spans":609},"• Where is Superzoom now?",[],{"type":164,"text":611,"spans":612},"• Where is Superzoom going?",[],{"type":164,"text":614,"spans":615},"Followed a series of fruitful debates, discussions and personal stories. Here were the final notes that came out of this intimate exercise:",[],{"type":164,"text":617,"spans":618},"• The gallery needs to be iconic",[],{"type":164,"text":620,"spans":621},"• The space needs to reflect the vibrant tribe formed by the gallery managers and their artists",[],{"type":164,"text":623,"spans":624},"• Nightlife and moreover the techno scene, where most of the social interactions between this tribe happen, have to be celebrated",[],{"type":164,"text":626,"spans":627},"• Pink is the color",[],{"type":164,"text":629,"spans":630},"• Sweet rounded shapes and smooth surfaces should show people that they are welcome, help them feel comfortable and encourage them to stay",[],{"type":164,"text":632,"spans":633},"• The whole project has to be a celebration to openness, a core value shared by Superzoom & 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